Alex Harris is the president of Alex Designs LLC. He graduated from FSU in 1998, then worked as Creative Director at eDiets.com from 2000-2011. In 2001, Alex Harris began doing conversion rate optimization and designing landing pages. The diet subscription website was a top 10 advertiser during this time and we created one of the first “Free Diet Profiles”. This profile came to be know as a conversion funnel. Alex managed all the creative for the conversion funnel. This included optimization of landing pages, emails, banners and affiliate programs.