Episode 6: Jon Ferrara Explains How To Build Your Startup Without Marketing Capital (Part 1)

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Jon Ferrara is an American entrepreneur and the founder of Nimble LLC, his most recent venture. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Our conversation with Jon covered so much great insight into success we turned decided to create two episodes. In part one, he talks about:

Growing your startup without marketing capital
Importance of relationship building
Gaining income and investment capital
Long term sales logic
What is social selling

Importance of relationship building

Jon had lots of great quotes but one that epitomized importance of social selling and relationship building came from Mae West: “Out of sight is out of mind, and out of mind is out of money honey!”

Insight into the startup journey

Just like so many entrepreneurs Jon got frustrated with sales options in his early days, decided to jump ship and get started on his own with Goldmine which revolutionized the CRM concept. Built, grew, sold and is now on to doing the same with Nimble.

John and Ledge hear this story in every interview. The urge to start is so overwhelming that we just can’t help chasing down that idea and starting a company! Leave us a comment if you’ve ever felt that way and followed it. If you haven’t followed the feeling, why not?

What is social selling?

Jon explains the growth of the internet and its use in sales and business development over the past 20 years, with amazing insight into how social selling has become the new way to grow companies, build relationships and achieve success as an entrepreneur. We also discuss how social media is becoming common place and will likely begin to fade into a standard business practice from today’s “hype”.

How to get in touch

Make sure you follow Jon on Twitter and check out Nimble, a fantastic platform that enables you to manage all your social platforms in one place from a business perspective.